Care. Style. Slay!

No Stress- b! assured!

  • More than 100000+

    Happy Customers

  • Featured in India's Top 10

    Featured in India’s Top 10 best Shampoos for curly hair by Vogue magazine

  • J&K to Kanyakumari

    Loved by Curlies from J&K to Kanyakumari

  • Safe and Secure Shipping

    Your one-stop shop for all things hair

Get the Bestsellers, everyone is obsessed with

View all

Styled & Slayed- Shop the Look

Curl Nourish- Hydrating Style Hair Cream & Hair Gel Set
₹. 1,258
₹. 1,598
₹. 1,258
Deep Conditioning Strength & Repair Hair Mask for curly,wavy & straight hair
₹. 639
₹. 799
₹. 639
Curl Nourish- Hydrating Style Hair Cream & Hair Gel Set Curl Nourish- Hydrating Style Hair Cream & Hair Gel Set
Curl Nourish- Hydrating Style Hair Cream & Hair Gel Set
₹. 1,258
₹. 1,598
₹. 1,258

Add to cart
Bestseller
Deep Conditioning Strength & Repair Hair Mask for curly,wavy & straight hair Deep Conditioning Strength & Repair Hair Mask for curly,wavy & straight hair
Deep Conditioning Strength & Repair Hair Mask for curly,wavy & straight hair
₹. 639
₹. 799
₹. 639

Add to cart
Bestseller

Not Sure Where to Start? Let’s talk

  • Get to know your hair better

    Find the perfect product for you!

    Take the Quiz

  • Want to know what product will work for you?

    What’s app or DM us your Hair Photos and we will share a custom routine.

    Get an Online Consultation

Real Hair, Real Results

After
Before
After
Before
After
before

The b! Edit

How to Embrace and Enhance Your Natural 2B Wavy Hair

How to Embrace and Enhance Your Natural 2B Wavy Hair

2B hair is a type of hair that can sometimes have loose waves and other times look more curly, depending on the products and routine you use. It has...

Unlock Your Best Curls: Mastering the Protein and Moisture

Unlock Your Best Curls: Mastering the Protein and Moisture

Moisture and protein are essential for maintaining healthy curly hair. While it is common for people with curly hair to prioritize moisture, achieving the right balance of both is...

How to Grow Your Edges Back

How to Grow Your Edges Back

A beautiful hairline is not just about looks; it's a confidence booster. Whether you have thinning edges due to harsh styling, medical issues, or natural hair growth cycles, regrowing...

View all